Fenugreen FreshPaper keeps food fresh for longer, naturally!

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Fenugreen FreshPaper keeps produce fresh for up to 2-4 times longer.

We aim to address the massive, yet often overlooked, global challenge of food spoilage (25% of the world's food supply is lost to spoilage each year).

Fenugreen's all-natural, biodegradable, award-winning & patented innovation is based on a grandmother's home remedy and is revolutionizing the food industry as we know it.

fresh for all

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Holiday

*Fenugreen Holiday Store*

Give your loved ones the gift of fresh this season with FreshPaper Holiday packs!Slip a pack into holiday cards, fruit baskets & stockings, or bring some along as a thoughtful gift for winter party hosts. FreshPaper is the perfect gift for the foodies, cooks (and Santas) in your life. Fresh for the Holidays - what could spread more cheer?A gift of FreshPaper also gives back to the community -- for every Holiday FreshPaper pack purchased this season, Fenugreen will give a donation to help make fresh food accessible to families in need.Thanks for spreading the joy of "fresh for all."

Holiday FreshPaper Single 8-Pack

One small sheet of FreshPaper keeps an entire bag, carton, or fridge drawer of produce fresh for up to 2 weeks, naturally! This all-natural, biodegradable, award-winning & patented innovation is based on a grandmother's home remedy.

$4

Holiday FreshPaper Bundle: 10 Packs of 8 Sheets

One small sheet of FreshPaper keeps an entire bag, carton, or fridg drawer of produce fresh for up to 2 weeks, naturally! This all-natural, biodegradable, award-winning & patented innovation is based on a grandmother's home remedy.

$37.5

Holiday FreshPaper Bundle: 20 Packs of 8 Sheets

One small sheet of FreshPaper keeps an entire bag, carton, or fridge drawer of produce fresh for up to 2 weeks, naturally! This all-natural, biodegradable, award-winning & patented innovation is based on a grandmother's home remedy.

$67

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Story
the storyFenugreen was developed by a young inventor who happened upon the active ingredients, a mixture of ancient Indian herbs, while visiting her grandmother. After several years of research and development, she discovered a new application of her grandmother's generations-old home remedy -- a remarkably effective way to keep food fresh!The patented Fenugreen formula has received international recognition for its potential to change how the world keeps its food fresh.Discover the Fenugreen story:--Fenugreen story featured by Startup America (White House initiative to foster entrepreneurship)--Cartier Women's Initiative article--Startup Open "50 Most Innovative Startups in the World" Profile (GEW 50) how it worksFenugreen keeps fruits and vegetables fresher for longer - extending shelf-life by 2-4 times, naturally. Fenugreen works like refrigeration (it can be 75% as effective as refrigeration, without the associated infrastructure or costs), by inhibiting bacterial and fungal growth, as well as the degradative enzymes that cause food spoilage.Fenugreen keeps produce fresh:- On the farm, where produce is harvested and processed- In transit to stores from the farm or distributors- At stores, in the backroom or on display- At farmer’s markets (or other places where there’s limited access to refrigeration)- At home, where people can enjoy fresher fruits and vegetables for longer

FreshPaper at Russo's

Urban-Ag Fair in Harvard Sq.

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Copley Farmer's Market: Boston

Fresh hand-picked strawberries

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Talking with farmers

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Boston Local Food Festival

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FreshPaper at Russo's

Urban-Ag Fair in Harvard Sq.

Fresh for all

Fresh for all

Copley Farmer's Market: Boston

Fresh hand-picked strawberries

Fresh for all

Fresh for all

Talking with farmers

Fresh for all

Fresh for all

Boston Local Food Festival

Fresh for all

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© 2010-2011, Fenugreen, LLC

Buzz

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what they're saying

Cartier Press Conference

Popular Science: July 2002

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Checking out Fenugreen paper

Aspen Ideas Festival

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“I stuck FreshPaper into a bag of cherries that had already been sitting in my fridge for 5 days. Today, 18 days later, there are still 25 cherries in that bag and only 2 of them are bad. It really works!" -–Monica V., Cambridgeport resident"Harvest tested Fenugreen on some local blueberries we received. One container was put on a non-refrigerated shelf with a sheet of Fenugreen, another on the opposite end of the shelf. After three days, the difference in the rate of spoilage was significant, and after 5 days, it was amazing." - Harvest Co-op Markets"Your product is AWESOME! Your clever creation absolutely works... I bought a pack of FreshPaper, took it home and gave it a whirl. I love the way the lettuce stays so crisp and fresh. We were green bag customers- but NOW - it's Fenugreen all the way!"--Marge, Concord, MA"Fantastic product! I bought organic strawberries 10 days ago, and the strawberries are still not showing any signs of fuzz - I can't wait to eat them tonight!"--Dara, Boston, MA"I used FreshPaper on spinach, lettuce, and cilantro -- I just dropped into the bags, and it kept everything crisp and fresh for days... I've never been able to finish a bag of spinach completely before!--Chris, Boston, MA"FreshPaper is amazing! I buy organic tomatoes from the farmers market, and they usually go bad after 4 days in the refrigerator -- but I piled my tomatoes on top of a sheet of FreshPaper on the counter, and they lasted for 10 days outside of the fridge!--Kristen, Cambridge, MA"Fenugreen is a wonderful new invention! I took home some FreshPaper, and experimented a bit on my cucumbers. I placed some cucumbers in the fridge without FreshPaper, and they turned into a mushy mess after 2 days, but the cucumbers with the FreshPaper stayed fresh and crisp and delicious for a week and a half! FreshPaper will save me a lot of money - I now can eat all the produce we buy, rather than half of it going bad!"--Barbara, Watertown, MA"I met you at the Ag Fair and bought a sample pack...This paper REALLY works! My spring mix bags of lettuce go a whole lot further now, Thanks!"--Michelle, Sudbury, MA"Recently purchased your product and I can't believe the results!!"--D.S., Cambridge, MA"The consumer response to Fenugreen FreshPaper has been amazing and the team has been growing to meet the demand for their product... Based on their success in a few short months, I expect to see all my produce in FreshPaper packaging soon."- Startup America Partnership blog"Inventor and company co-founder Kavita Shukla believes that, by keeping food fresher for longer in a sustainable way, Fenugreen has the potential to dramatically lower the price of farm-grown produce while having a positive impact on the environment." - 2010 Cartier Women's Initiative"Kavita's story reminds me of an entrepreneur taken from anytime in America's history. It takes incredible insight and determination not only to identify the connection between an Indian remedy and consumer products, but then to have the fortitude to see it through to production." - 2010 Alister & Paine Young Entrepreneur of the Year Award (Honorable Mention)"Fenugreen took home the grand prize with... acknowledgement from a wide and knowledgeable group of investors and entrepreneurs." - BostInnovation, writing about 2010 Swissnex Global Pitchfest Competition"Fenugreen's strategy [aims] to] ensure the product's global impact; for instance, [Fenugreen is] focusing on ways in which the product can reduce the environmental costs associated with food transportation and refrigeration."- McKinsey Alumni News"Fenugreen...could revolutionize the food value chain, significantly reducing inventory, transportation, and labor costs in a sustainable way."- 2010 Harvard ELEVATE Competition

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Cartier Press Conference

Popular Science: July 2002

Fresh for all

Checking out Fenugreen paper

Aspen Ideas Festival

Fresh for all

Article 2

news
Press ReleaseEmbargo until Wednesday, July 13th, 2011, 12:00 PM ESTFENUGREEN, LLC LAUNCHES PATENTED, ALL-NATURAL, FOOD PACKAGING MADE OF ORGANIC SPICES: INVENTION KEEPS PRODUCE FRESH FOR LONGERFenugreen FreshPaper(TM) is a patented, all-natural, biodegradable food packaging that significantly extends the shelf-life of fresh produce. Fenugreen is made of organic botanical extracts that have been shown to inhibit bacterial/fungal growth and degradative enzymes that cause food spoilage. Fenugreen was invented by co-founder and CEO Kavita M Shukla who happened upon the active ingredient, an ancient Indian herb, while visiting her grandmother. Harvard Square, MA, July 13, 2011 - Fenugreen, LLC announced the official product launch of Fenugreen FreshPaper at the Harvest Co-op Market in Cambridge, MA, making Fenugreen's revolutionary food packaging available to consumers for the first time.Fenugreen is a patented, all-natural formula made entirely of organic botanical extracts that is remarkably effective in preventing food spoilage. The proprietary liquid Fenugreen Formula(TM) can be applied to food packaging (e.g., paper liner, carton, crate, bag) or directly to fruits and vegetables. Fenugreen works by inhibiting bacterial/fungal growth as well as enzymes that cause food breakdown, and has about 75% the effectiveness of refrigeration without associated energy or infrastructure costs.Fenugreen has received international recognition for its potential to change how the world keeps its food fresh, including honors from the Cartier Womens Initiative (co-sponsored by McKinsey & Company, INSEAD and the Womens Forum), the MassChallenge Global Startup Competition, the Swiss Consulate, the French Ministry for Foreign Affairs, the Harvard Alumni Association, the Lemelson-MIT Foundation and The Home Depot, among others.Simple solution to a huge, often overlooked global challengeTwenty-five percent of the worlds food supply is lost to spoilage each year, amounting to over $450 billion in economic losses, wasting an estimated 100 million acres of arable land, and costing huge amounts of water, energy, and human productivity.[1] "Fenugreen is a simple green technology that could have a revolutionary impact on the way we store, transport, and display perishable foods," stated Dr. Swaroop Samant, co-founder of Fenugreen. "In addition to being all-natural, nontoxic, and biodegradable, Fenugreen significantly extends the shelflife of perishables in a low-cost way: leading to reduced inventory, transportation, and labor costs across the entire food economy."Fenugreen offers a potentially game-changing, yet sustainable, solution for the food industry and consumers. The technology enables farmers, distributors, and retailers to maintain produce freshness in a large-scale, sustainable and cost-effective way. "An organic pear should not be a luxury good," Shukla added. "By keeping produce fresh for longer, Fenugreen helps farmers, retailers, and consumers minimize the trade-off in the choice between fresh food and affordability."First patented, all-natural, active packaging addresses consumer demand for sustainability and high-quality produceFenugreen FreshPaper is infused with the organic Fenugreen Formula and made in the United States. It can be used as a liner or insert for refrigerators, shelves, fruit bowls, berry cartons or any other food storage container. Select food retail partners can also make Fenugreen FreshPaper available for their consumers to insert into bags while selecting fresh produce in-store, enabling retailers to differentiate in a competitive market and drive fresh produce and overall store sales. Fenugreen can improve produce freshness and appeal, reduce food waste, and save families money, while also providing a natural and affordable solution for those consumers who primarily buy organic or farmers market produce, which often is more prone to spoilage than conventional produce.Fenugreen official product launch at mission-driven Harvest Co-op MarketFenugreen selected Harvest Co-op Market for its launch because Harvest is a community-owned, not-for-profit retailer driven by a social mission to support organic and sustainable agriculture, local farmers and food producers, and fair trade businesses.Chris Durkin, Director of Membership and Community Relations at Harvest Co-op Market, stated, "We were approached by Fenugreen, and immediately saw the potential of this low-cost, low-tech, energy efficient solution to retard food spoilage, and agreed to try it ourselves. Harvest tested Fenugreen on some local blueberries we received. One container was put on a non-refrigerated shelf with a sheet of Fenugreen, another on the opposite end of the shelf. After three days, the difference in the rate of spoilage was significant, and after 5 days, it was amazing."A young inventor turned entrepreneurFenugreen was invented by young inventor Kavita M Shukla who happened upon the active ingredient, an ancient Indian herb, while visiting her grandmother. After several years of research and development, Shukla received a patent for Fenugreen while in high school.Shukla describes Fenugreens mission as three-fold, "We aim to keep food fresh for longer, promote healthy eating, and boost the lives of farmers worldwide." She continued, "I still cant believe that what started as a school science project inspired by my grandmothers home remedy has led to Fenugreen -- a simple solution to an enormous global challenge."###BACKGROUND INFORMATIONFenugreen, LLC Company Overview:Fenugreen, LLC was founded in September 2010 by Kavita M Shukla, inventor of Fenugreen and Swaroop Samant, MD, who previously focused on retail consumer insights at McKinsey & Company. Fenugreen aims to address the massive, yet often overlooked global challenge of food spoilage by keeping food fresher from "farm to fork" in a sustainable way while reducing transportation, inventory and energy costs. Technology:The all-natural, patented, proprietary, and organic Fenugreen Formula(TM) can coat existing forms of food packaging (e.g., liners, cartons, bags, boxes) or perishable foods directly (e.g., fruits, vegetables, meats, seafood, cheeses). Fenugreen is:• Effective: Decreases spoilage by up to 2-4 times• Inexpensive: Simple and cost-effective• Flexible: Adaptable to existing packaging and farming processes • Natural/Safe: All organic, botanical and edible ingredients (FDA GRAS)Inventor:Kavita M Shukla holds two patents, with four pending. She has received several international honors for her work on Fenugreen, including recognition from the Lemelson-MIT Foundation, the Cartier Womens Initiative, the Davidson Institute, the Weizmann Institute, MassChallenge, the Swiss Consulate, the French Ministry for Foreign Affairs, the Harvard Alumni Association, the Coca-Cola Foundation, DuPont, Lucent Technologies, and The Home Depot. Shukla has been inducted into the National Gallery for America's Young Inventors, and was a first place winner at the Intel International Science and Engineering Fair for her work on Fenugreen. She is an advocate for young inventors and has conducted research on innovation and digital marketing at NBER and Harvard Business School. She has a BA from Harvard University.About Harvest Co-op Market: Harvest Co-op Market is a community owned, not-for-profit food market with over 3,800 member-owners in the Boston-Cambridge Area. Harvest has locations at 581 Massachusetts Avenue, Cambridge, MA, and at 57 South Street, Jamaica Plain, MA, and specializes in natural, organic, local, and fair trade food. Harvest was founded over 40 years ago as the Boston Food Co-op, and has a history of forward-thinking innovation as the first customer of Equal Exchange Fair Trade coffee, and of Save That Stuff Recycling. Harvest was one of the first sustainable businesses to be certified by the Sustainable Business Network and has a social mission that supports organic and sustainable agriculture, local farmers and food producers, and fair trade businesses. [1] More About Food Spoilage: 25% of the worlds food supply is lost to spoilage each year [United Nations Food and Agriculture Organization], amounting to over $450 billion in economic losses [IBM, 2010], wasting an estimated 100 million acres of arable land, and costing huge amounts of water, energy, and human productivity. While the worlds farmers produce enough food to feed the planet, nearly 800 million people go hungry each year.Along with the staggering need for flexible and low-cost solutions to food spoilage, the food preservation and packaging industry is challenged to address the demand for sustainability from an increasingly environmentally conscious and organic-aware consumer. In direct contrast to traditional reliance on artificial methods to increase food shelf-life, a growing segment of buyers values food packaging that is both natural and functional; a May 2008 consumer survey indicated that 30% of those surveyed would be willing to pay more for food packaging that was more eco-friendly, and 34% surveyed would pay more for packaging in which food stays fresh longer [SBI Reports]. As consumer demand for organics is rapidly growing, food retailers are looking at organics as a way to gain competitive advantage in the mature grocery industry even mass retailers are seeking to introduce organic products to value-conscious consumers. The size of the organics market, however, is constrained by the high price of organic produce (e.g., in a recent survey, 64% of consumers who do not purchase organic foods cite cost concerns [SBI Reports]). Higher costs are due in large part to increased likelihood of organic produce to spoil, as many commonly used chemical pesticides and preservatives cannot be used according to USDA organic guidelines. ###

Fenugreen - July 13, 2011 PR.pdf

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Awards
awards

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Harvard Award for Change

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• GEW 50 (50 Most Innovative New Companies in the World, 2011)• Embassy of France Young Entrepreneurs Initiative Laureate, 2011• Cartier Women's Initiative Award North American Finalist, 2010• MassChallenge Global Startup Competition Finalist, 2010• Harvard Alumni Elevate Pitch Competition Award for Change, 2010• Swissnex Global Pitchfest Grand Prize, 2010• Alister & Paine Young Entrepreneur of the Year Honorable Mention, 2010• The Home Depot "Future Star Supplier" Award at Women in Business Enterprise Convention, 2008• Inducted into National Gallery for America's Young Inventors• Intel International Science and Engineering Fair (First Place Award in Environmental Science, 2001)• Lemelson-MIT Program Invention Apprenticeship Award, 2002• DuPont Excellence in Research Award (2002 ISEF)• American Society for Horticultural Science Award (2001 ISEF)• Davidson Fellowship for Extraordinary Achievement, 2002

Fresh for all

Harvard Award for Change

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Fenugreen FreshPaper

One small sheet of FreshPaper keeps an entire bag, carton, or fridge drawer of produce fresh for up to 2 weeks, naturally! This all-natural, biodegradable, award-winning & patented innovation is based on a grandmother's home remedy.

$4

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We are currently seeking partnerships with retailers and producers who share our mission of improving access to fresh for all.

Fenugreen, LLC

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